In the spring of 2011, Alli Parks transformed a 216-square-foot office suite in St. Helena into one of Napa Valley’s most beloved wellness destinations — The Painted Lady. “The original space included a Mystic Tan booth from Craigslist, a garage sale desk, and a pair of restaurant benches rescued from the side of the road,” said Parks, who admits that business was so painfully slow she often locked herself inside the tanning booth to cry out her frustration.
Today, however, The Painted Lady has blossomed into a beauty and wellness haven inside a charming pink 1951 bungalow at 1643 Jefferson Street in Napa. The upgraded space features five tanning beds (including two high-pressure units), a red light therapy bed, an infrared sauna, a Mystic Tan spray booth, and custom airbrush tanning. Beyond the services and self-tanners, Parks proudly hosts a community of passionate, independent practitioners.
Julie Deuker Massage Therapy
After 30 years as a Registered Dental Assistant, Julie traded orthodontics for therapeutic touch. Now 12 years into her massage career at The Painted Lady, she’s known for calming energy and warm laughs. “Her hands-on connection with clients didn’t miss a beat,” said Parks, “she just shifted from braces to bliss, and clients resonate with her.”
Napa Reiki by Sharon Bailey
Raised in Napa Valley, Bailey brings a deep sense of peace and grounding to The Painted Lady, assured Parks. A Reiki practitioner and the founder of NapaReiki.com, she helps clients manage stress and restore balance. She’s also a multimedia artist, a swimmer, a gardener, and a vital part of the salon’s heart and soul.
Savy Skn Studio by Savannah Cole
Savannah (or “Savy,” as clients call her) started out on the other side of the reception desk—as a client. When a room became available, fate intervened. As an experienced Esthetician going on seven years, she’s known for crafting Napa’s most glamorous lash extensions. She also offers customized facials and waxing. Her presence adds a dose of sparkle and glam to the Painted Lady family.
Logan Stockton Massage Therapy
The newest member of the crew (and the only guy!), Stockton brings skill and soul to The Painted Lady. “He was personally scouted by my mom,” said Parks, explaining that she was one of his loyal massage clients and insisted he join the team. A second-generation massage therapist, Logan learned the art of bodywork from his mother, who began teaching him the craft when he was just a kid. After high school, she gave him a choice: become a mechanic or a massage therapist. Logan chose massage—and never looked back.
With years of hands-on experience and a deep passion for helping others, he now offers deep tissue massage, stretching, and on-location services. His intuitive touch and calm, grounded energy make him a trusted favorite for relaxation and results.
“Together, this collective has created something rare: a wellness studio with character, community, and heart,” said Parks. “Whether you’re looking for a golden glow, glowing skin, or to feel a little more whole again—The Painted Lady welcomes you.”
For more information www.thepaintedladynapavalley.com
