Calistoga’s cherished Frank Family Vineyards’ latest “Frank for a Cause” campaign will benefit 4ocean in its mission to help end the ocean plastic crisis. Through July 2025, every bottle of Frank Family wine purchased will pull one pound of plastic and trash from the world’s oceans, rivers, and coastlines. Additionally, “Frank for a Cause” packages are available in the tasting room and online at FrankFamilyVineyards.com and include one bottle of the Napa Valley Cabernet Sauvignon or Carneros Chardonnay and a custom Frank Family x 4ocean bracelet. Each bracelet is made from recovered ocean plastic by local artisans on the tropical island of Bali and pulls an additional five pounds of trash from the ocean while also helping employ full-time boat captains and crew.
“With every drop we drink, we are connected to the ocean – it regulates our climate, supplies food, creates jobs, and drives economic growth,” said Frank Family co-founder Leslie Frank. “As vintners, Rich and I believe that caring for our land is our deepest honor and most important work, and we are excited to continue Frank Family’s living legacy by supporting 4ocean in eliminating plastic pollution, one bottle at a time.”
4ocean has been leading the clean ocean movement since 2017, with more than 36 million pounds of plastic waste and other man-made debris recovered from the world’s oceans, rivers, and coastlines through the company’s efforts. With 100% of its profits supporting its mission, 4ocean is committed to raising awareness about ocean plastic pollution, reducing the need for virgin plastics in the future, and funding its global ocean cleanup operations.
This yearlong initiative kicked off in July and will soon feature community beach cleanup events across the country to encourage Frank Family’s nationwide fanbase to take action together. Cleanup events will span from Florida to the Bay Area, targeting locations where the winery can maximize its impact. Event dates and details will be added to FrankFamilyVineyards.com/philanthropy/4ocean.
Photo courtesy of 4Ocean
“Working alongside organizations like Frank Family Vineyards is integral to our mission at 4ocean. As a certified cleanup partner, the winery offers immediate support to the regions most affected by ocean trash,” said 4ocean co-founder and CEO Alex Schulze. “The winery’s effort contributes to the improvement of ecosystem health and vulnerable communities. With Frank Family Vineyards on board, we’re one step closer to tackling the ocean plastic crisis.”
For over three decades, Frank Family Vineyards has remained steadfast in its commitment to sustainability and giving back. For Frank Family, being green involves earth-to-bottle stewardship, including protecting and restoring the Napa River watershed, saving energy and water, reducing waste and carbon footprint, and being conscientious employers and good neighbors. The winery maintains sustainability certifications across 100% of its owned and leased operations and was awarded the California Green Medal Leader Award in 2023 for its leadership across the full spectrum of sustainability—environmental protection, social equity, and economic viability. Frank Family continues to integrate environmentally and socially responsible practices into everyday business, achieving a higher standard of sustainability year after year.
The winery’s partnership with 4ocean is the latest installment in its ongoing Frank for a Cause charitable giving campaign. Founded in 2018, the winery’s Frank for a Cause campaign has raised funds to support local and national charities covering a variety of causes, such as medical research, hunger relief, ecological revitalization, animal welfare, and more.
For more information about Frank Family’s partnership with 4ocean or to purchase Frank for A Cause packages, visit FrankFamilyVineyards.com/philanthropy/ or follow @frankfamilyvineyards on Instagram using the hashtag #FrankForACause.
